Unit 3 Discussion Board Essay Example | Topics and Well Written Essays - 500 words - 2

Unit 3 Discussion Board - Essay Exampleour sea nutriment products so that not only we fork up tasty sea food simply also the healthy and fresh food which can be taken as an alternative to the mainstream food supplies. base on this, our core strategies include value proposition as well as the product positioning.As discussed our main focus will be on cr ingest value added seafood products in that locationfore based on this proposition, we intend to add value to the processed seafood by making various seafood dishes and prepare them as ready to shit products. It is because of this fact that we are planning to sell fresh and preserved Fish, Frozen seafood, Processed and Canned Seafood, Preserved and Frozen oven ready fish dishes for modern food service. The value proposition in this whole product will be the perceived health benefits which a customer can enjoy by eating white meat. Backed by latest research, we will market our product based on the idea that eating seafood is not on ly healthy but it can also provide great taste when cooked and processed in our way. Regarding the product positioning, as discussed earlier that we are intending to target the hospitality sector of UAE therefore, there will be two channels involved in carrying out our strategy. Firstly, we will target the hotels which will be selling our product and secondly, we intend to give way our own stores cum restaurants which will be used to sell our product range. Since this will be an transnational venture and product positioning in international market require that products can be evoked and distributed as bundles of attribute capable of generating benefits for the customer (Johansson, 1985) therefore we believe that our product will include an impalpable perceived benefits to the customer in terms of taste and healthy